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Art Marketing
Art Marketing Begins with That First Impression
When you’re expecting guests in your home, you suddenly become keenly aware of dirt, dust, peeling paint, musty odors, and worn furniture. Your prospective art buyers deserve no less consideration. What impressions will they get when they call, write, come into your gallery or booth at an art fair, or when they visit your website?
Most [...]
Create An Active Link in An Email
Being able to include active, clickable links in your emails is critical when working on the Internet. And, it’s very easy to do.
Wherever you want to create an active link when composing an email, simply include http:// before the www, then hit “Enter”. For example:
http://www.artmarketingjournal.com
When you press ‘Enter’ at the end of the link you [...]
Website Options for Artists
Let’s face it – one size often does NOT fit all when it comes to websites for artists. Depending on your particular goals and needs, your artist website may require custom functionality.
One decision you’ll want to make early on is whether or not a do-it-yourself website program will give you what you need (and produce [...]
What is Your Work Hanging Next To?
In marketing, image is everything. A polished presentation gives credibility to the company, product and service.
Artists who are actively showing their work understand this principle, and pay attention to framing and other aspects of good presentation. Artists also tend to recognize that what their work hangs next to is important to how their work is perceived. Accomplished [...]
Why Build a List?
Savvy marketers know that “the money is in the list”. The same holds true for artists, making listing-building one of the most important things an artist can do to sell more work.
By collecting contact information from everyone who expresses an interest in your work (or who buys your work), you’re creating a database of people [...]
Our Design Services
Finally! After several years of collecting the pieces, I now have organized my design services. You may not realize that in addition to building websites I’ve also been creating ads, flyers, banners, business cards, etc. for small business owners. You can take a look at websites and other marketing aids I’ve created at www.iBusinessDesigns.com, my design services [...]