Your information will NEVER be shared or sold!
Teresa
Social Media Marketing for Artists
Social Media Marketing is all the rage for savvy businesses that understand the value of building relationships, and for good reason. For artists, the social media phenomenon provides powerful marketing tools, offering unique opportunities to attract and communicate with a network of people who enjoy your art. Facebook, Twitter, LinkedIn, StumbleUpon, Flickr and blogging are [...]
Art Marketing Begins with That First Impression
When you’re expecting guests in your home, you suddenly become keenly aware of dirt, dust, peeling paint, musty odors, and worn furniture. Your prospective art buyers deserve no less consideration. What impressions will they get when they call, write, come into your gallery or booth at an art fair, or when they visit your website?
Most [...]
Create An Active Link in An Email
Being able to include active, clickable links in your emails is critical when working on the Internet. And, it’s very easy to do.
Wherever you want to create an active link when composing an email, simply include http:// before the www, then hit “Enter”. For example:
http://www.artmarketingjournal.com
When you press ‘Enter’ at the end of the link you [...]
Copy and Paste
In today’s marketing environment, it’s important for artists to learn basic computer skills. One of the first things to learn is how to copy text from one document, or area of a document, and paste it into another – ‘copy and paste’.
Let’s say you have a word processor document and need to copy a section [...]
Website Options for Artists
Let’s face it – one size often does NOT fit all when it comes to websites for artists. Depending on your particular goals and needs, your artist website may require custom functionality.
One decision you’ll want to make early on is whether or not a do-it-yourself website program will give you what you need (and produce [...]
Tell Us What Information You Need
Artists face many challenges in marketing their work. A big one is getting stuck because of not knowing how to proceed with any given marketing or website project.
We know how frustrating it can be to find yourself unable to move forward because you don’t quite have all the pieces. Chances are, we’ve already encountered the same issue and [...]
Redirect a Domain Name
There are many types of website builder packages and free website services available online. One thing they tend to have in common is that you’re likely to be given an address to your website that includes the name of the service you’re using. For example, the link to your site could be something like:
http://homepage.mac.com/terry.artist/
Or:
http://terryartist.blogspot.com
How do you turn URLs [...]
What is Your Work Hanging Next To?
In marketing, image is everything. A polished presentation gives credibility to the company, product and service.
Artists who are actively showing their work understand this principle, and pay attention to framing and other aspects of good presentation. Artists also tend to recognize that what their work hangs next to is important to how their work is perceived. Accomplished [...]
Why Build a List?
Savvy marketers know that “the money is in the list”. The same holds true for artists, making listing-building one of the most important things an artist can do to sell more work.
By collecting contact information from everyone who expresses an interest in your work (or who buys your work), you’re creating a database of people [...]
Our Design Services
Finally! After several years of collecting the pieces, I now have organized my design services. You may not realize that in addition to building websites I’ve also been creating ads, flyers, banners, business cards, etc. for small business owners. You can take a look at websites and other marketing aids I’ve created at www.iBusinessDesigns.com, my design services [...]